Conquest of the Australian market
Last summer, the Canadian company to produce beautiful lingerie of La Senza (La Senza) today announced that the brand intends to open a pilot store and the title in Sydney. Less than two months, as the group launched its first store in the world wide web, which will help the brand finally "take root" in the Australian soil.
La Senza Canadian brand (La Senza) is controlled by a monster such as Limited Brands, based in the United States. This company belongs to the same management of such brands as Sleepwear, Victoria's Secret and Bath & Body Works. La Senza Network (La Senza), which originates in the nineties of last century, is currently distributed in more than forty-eight countries around the world. And it is seven hundred and fifty shops selling beautiful, brand clothes. Plans for the brand in Australia are designed for ten years. Affairs of the company in this region will manage the company Fashion Group.
Over the next three years plans to launch the brand in the Australian region for hundreds of stores. All these efforts are aimed at the La Senza brand that (La Senza) quickly won the hearts of Australian buyers.